On December 26, China's Industrial Bank (CIB) officially launched the Xingfu Loong Standard Card series. Covering both debit and credit cards and catering to all customer groups, the series prominently features the bank's official mascot Xingfu Loong as its visual symbol, and integrates auspicious cultural connotations, innovative card functionalities, and abundant rights and benefits. This launch marks the bank's adaptation to the digital era of communication, propelling its brand into the IP age and achieving a new level of brand strategy, product innovation, and service upgrades.
On August 26, 2024, on the occasion of its 36th anniversary, CIB officially unveiled its official IP mascot, Xingfu Loong. According to a representative from CIB, the launch of Xingfu Loong carries profound cultural connotations and brand significance. From a corporate perspective, CIB was established in 1988, the Year of Loong, which symbolized its vigorous growth and innovative spirit. From an industry perspective, Loong is emblematic of wealth in traditional Chinese culture, aligning perfectly with the financial sector's characteristics. From a regional perspective, the bank was founded in Fujian Province, where Min merchant culture has strong ties to Loong symbolism, highlighting a cultural ethos of perseverance and achievement. From a historical perspective, Loong is regarded as an auspicious creature in Chinese traditional culture, embodying the essence of cultural values and spiritual aspirations, and representing people's hopes for a better life.
The issuance of the Xingfu Loong standard card not only emphasizes the Xingfu Loong IP image in its design, but also integrates CIB's unique brand identity and cultural characteristics, catering to the aesthetic preferences of various customer groups. The Xingfu Loong standard debit card features a full range of tiers including standard silver card, gold card, platinum card, black card, and private bank card. The card design centers on the CIB logo as the visual focal point, enhanced by a modern, futuristic background. Special techniques such as hot stamping and pearl embossing ink are employed to exude unique quality and cultural artistic charm. The Xingfu Loong standard credit card also covers a full range of tiers including regular card, gold card, platinum card (elite edition), and platinum card (standard edition). The unique colors of each card tier, ranging from the refreshing and serene gradient blue of the Classic card, the warm and radiant gold of the Gold card, the elegant and prestigious platinum of the Elite card, to the understated and sophisticated black of the Standard Platinum card, harmonize with the lively image of Xingfu Loong, reflecting CIB's customer-centric business philosophy.
In terms of benefits, CIB has deeply understood the financial needs of consumers in the digital era, aiming to deliver more integrated, intelligent, and personalized experiences. The Xingfu Loong debit card combines deposit, loan, remittance, and exchange services with various professional financial management and fast payment functions, offering comprehensive financial service support while focusing on two main themes: smart digital living and green, low-carbon practices.
In the domain of smart digital living, the Xingfu Loong debit card supports non-financial value-added services such as electronic social security cards and medical insurance e-certificates through online channels like mobile banking. Customers can also apply for digital RMB wallets and personal pension accounts based on their preferences, enjoying a flexible and convenient card experience. In the domain of green and low-carbon practices, the Xingfu Loong debit card supports applications for digital cards and personal carbon accounts, promotes green financial behaviors such as online transfers and payments, and allows users to accumulate carbon credits based on these behaviors, encouraging a sustainable green lifestyle. In addition, customers holding the Xingfu Loong debit card are entitled to multiple service fee waivers, such as for the first three domestic interbank ATM withdrawals each month, as well as new card issuance and replacement, effectively reducing cardholding costs.
The Xingfu Loong credit card also supports both digital and physical card formats. The physical card is made of eco-friendly R-PVC material partly recycled from used items, reflecting CIB's commitment to practicing green finance. Tailored to meet the diverse needs of different customers, the Xingfu Loong credit card has been further optimized in terms of benefits. For example, holders of the standard platinum credit card can enjoy exclusive services such as domestic flight departure lounge access at designated airports within China, health check-ups, and dental cleanings. Additionally, CIB has put significant effort into credit card promotions, designing various programs such as New Cardholder Spending Bonus, Spend-to-Win Sweepstakes, as well as unique offers like $6 Coffee on Tuesdays and Half-Price Dining on Saturdays, aligning with the auspicious image of the Xingfu Loong image.
As for card applications, customers can apply for the Xingfu Loong standard card both online and at branch outlets. They can apply for debit or credit cards separately or opt for the Dual-Card feature, which allows one set of application materials for both cards, eliminating the need for repetitive paperwork and meeting diverse account needs with convenience.
With the rapid development of the internet, social media, and digital technologies, the creation and dissemination of IP images have injected new momentum into enhancing brand image and strengthening consumer engagement. By creating the Xingfu Loong IP, CIB has deeply explored its brand's cultural essence, developing a standard card system that integrates cultural value, artistic beauty, practical functionality, and convenient services, aiming to strengthen customer relationships and enhance the financial service experience for users. In the future, CIB will incorporate the Xingfu Loong IP into more high-quality financial products and services, conveying financial warmth in a more vivid, approachable, and emotionally resonant manner, and looks forward to creating more wonderful and surprising experiences with its customers.